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2018-04-30
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ô븦 ϴ ׵ ̾߱!

б 濵п , ̱ǿ ָ޴ ̰ 4 ô븦 ϴ ̷ ġ ÷ ̷. ڴ å , Ƹ, ̽, , 4 ϳ The Four Īϸ ̵  ȸ ʶ߸, ıϰ, Ұ Ȯϸ Ű ִ ϰ 캻.

ڴ 20⸸ ص ̹ 翴 ̵  21 ÷ ־, ׵ Ͻ 𵨰 귣 , ٸ ȸ Ư ý, ڵ ȭŰ 庮 ٰ мϸ ż Ѵ. 츮 ó ߴ ̸ ̾߱ ġ鼭 4 ̷ ̵鿡 5° ΰ Ѵ.

ڼҰ


:
Scott Galloway
б 濵п . 귣 о , ̱ǿ ָ޴ ̴. UCLA л , UCŬ б MBA ޾Ҵ. ڻŷ ϴ 1997⿡ ڻŷ Ʈ (Red Envelope) Ͽ ȸ (Prophet), L2 Inc. 9 â ִ. ̱ Ƿ ü ٿ(Eddie Bauer), Ÿӽ ۴(New York Times Company), ƿͽ(Urban Outfitters), Ʈ ǻ(Gateway Computer), UC Ŭ Ͻ 濵п  ̻ Ȱߴ.
װ ϴ ְ Ʃ ä ڿ ڡ(Winners and Losers in Digital Age) ٲٴ , ȸ Ʈ ְ ϸ鼭 2015 Ī ̷ ݱ õ ȸ ϰ ִ. Ǹ κ The Four Ҹ 4 , Ƹ, , , ̽Ͽ ִµ, ̵ 4 ȸ Ư ٽ , ׵ 丮, ׵ Ͻ 𵨰 귣 ȸ, 鿡 Ⱓ , м ٷ ̹ ̴. ù ° å Ⱓ Ƹ, < Ÿӽ>, <ƮƮ > Ʈ ȭ ҷ״. 2017 Ƹ, , ̽ϰ  츮 ϴ° TED Խõڸ û ȭ ȸ 200 ȸ ̸ ݱ Ű ִ.
̱ MBA ü ص (Poets & Quants) ְ Ͻ 50, ۷ι (Global Leaders of Tomorrow), 迡 ū ģ 40 ι 100Ρ ִ.

: ̰
̰
濵а ϰ п ޾Ҵ. 硷, Ҽ ִϸ֡, ħ ۵ȴ١, ȣ , 濵 80 å ѱ Ű. ѹα С, ȸ û ض, ̰ 丮 ߴ.

ѱ _ ô ο Ÿź  ؾ ұ?

1_ α: 츮 ̾߱ؾ ϴ°?
ӳ α Ӽ̴ 1 ޷ ӱ׷ ·ٴ ųİ?ӡ˷, ̴ ?

2_ ı, Ƹ: 迡 ũ ı ֻ
ڿ äڤں ھƸ Һϴ Ӹʾ 迡 ڰ ʻ μ Ӥڸ θ Ƹ 丮ڸӸũ Ŭ ͵ ũ٤ӽ ڰ Ƹ ձ÷ ӤӸ ӡ˷, ٸ 귣  ϱ?ڸ ı ƸӼ 踦 Ӥ1 ޷ ֤ӾƸ ġ йڵӶ ٸ й, ָ ϴ ȸ

3_ ۷ι ǰ, : ڱ⸸ ָ ġǰ
Ȱ ȣ Ӽ Ͱ Ұ潺 ͤӽ ̤Ư ¥ ΤӷŸ 귣尡 ̾Ӽ  ΤӸǰ 귣 ȯӿ츮 ߸ ˰ ִ ⽺ õ缺ӳϻ, ٸ ׸ ڤӴ ʴ ϱ?ӿֿ ϳ

4_ ģ, ̽: ִ ̵ Ǵ
ϴ ̽Ϥӿϱ ϱѺ ûϱӺ ư Фӳ ü ׸ Ǥӵ ü Ӵ ׸ ǼӸ 𸣴 ̽ Ż Ŭ̳ åӰ̳Ĥӱ ÷ ̶?ǾƳ ǾƳ

5_ , : ˰, Ϳ ϴ 21 ο
ȴٴ ͤӱ⵵ϸ ݵ ϴ ۤӽŷڷ Ŀٶ ¤ӱ ̹ 츮 ˰ ִ٤20 ̾ < Ÿӽ>< Ÿӽ> ¼ ڸ ־ӽſ ٿĤӱ ޲ٴ ̷  ΰ

6_ : ׵  ̷
ù ° , ӵ ° , ȱ ǥ

7_ ü: ׵  츮 ϴ°
, ΰ ӻ ű, , Ӱα üӱ

8_ T ˰: 1 ޷ DZ ʼ
ǰ ȭӼ ִ ڤӱ۷ι ȣ ִ ̹Ӱ դΰ ȰӼ Ǵ ġ

9_ Ӱ :  ÷ ΰ?
ʰ , ˸ٹ٤ӻٸ ִ ׽ӹ̷ ִ â, Ӱ ߰, Ʈ ũμƮӰ ɼ ĺ, غӿ ̱ ǥϴ IBMӹ, AT&T, ijƮ, Ÿӿʤӻο ڴ ?

10_ α ̷: ,
Ȯ Ӻȭ ϶ϸ п ӳ ġ ִ ڰӼ뵵 ݺ ̴٤ӵ÷ Űܶڱ ˷÷ ӿ ϶Ӵ ÷ ã Ű ٳ ƴ϶ 漺϶ڱ ϶ӱ迡 Ǹ ã ̰ ٴ ضӴ ִ Ӽ ڼͷ ϶ӵ ϶. ׸ Ӵ ĺ κΰ?Ӻ彺 ӱ ª ӿ̶ ȭӴ âΰ?

11_ , : ̵ 츮 ִ°?
̵ ο

/ ǥ׸ ó /ּ / ãƺ

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 300̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.