| ϽϽ
ô븦 ϴ ̾߱!
б 濵п , ̱ǿ ָ ̰ 4 ô븦 ϴ ̷ ġ ÷ ̷. ڴ å , Ƹ, ̽, , 4 ϳ The Four Īϸ ̵ ȸ ʶ߸, ıϰ, Ұ Ȯϸ Ű ִ ϰ 캻.
ڴ 20⸸ ص ̹ 翴 ̵ 21 ÷ ־, Ͻ 귣 , ٸ ȸ Ư ý, ڵ ȭŰ 庮 ٰ мϸ ż Ѵ. 츮 ó ߴ ̸ ̾߱ ġ鼭 4 ̷ ̵鿡 5° ΰ Ѵ.
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Scott Galloway
б 濵п . 귣 о , ̱ǿ ָ ̴. UCLA л , UCŬ б MBA Ҵ. ڻŷ ϴ 1997 ڻŷ Ʈ (Red Envelope) Ͽ ȸ (Prophet), L2 Inc. 9 â ִ. ̱ Ƿ ü ٿ(Eddie Bauer), Ÿӽ ۴(New York Times Company), ƿͽ(Urban Outfitters), Ʈ ǻ(Gateway Computer), UC Ŭ Ͻ 濵п ̻ Ȱߴ.
װ ϴ ְ Ʃ ä ڿ ڡ(Winners and Losers in Digital Age) ٲٴ , ȸ Ʈ ְ ϸ鼭 2015 Ī ̷ ݱ õ ȸ ϰ ִ. Ǹ κ The Four Ҹ 4 , Ƹ, , , ̽Ͽ ִµ, ̵ 4 ȸ Ư ٽ , 丮, Ͻ 귣 ȸ, 鿡 Ⱓ , м ٷ ̹ ̴. ù ° å Ⱓ Ƹ, < Ÿӽ>, <ƮƮ > Ʈ ȭ ҷ״. 2017 Ƹ, , ̽ϰ 츮 ϴ° TED Խõڸ û ȭ ȸ 200 ȸ ̸ ݱ Ű ִ.
̱ MBA ü ص (Poets & Quants) ְ Ͻ 50, ۷ι (Global Leaders of Tomorrow), 迡 ū ģ 40 ι 100Ρ ִ.
: ̰
̰
濵а ϰ п Ҵ. 硷, Ҽ ִϸ֡, ħ ۵ȴ١, ȣ , 濵 80 å ѱ Ű. ѹα С, ȸ û ض, ̰ 丮 ߴ.
ѱ _ ô ο Ÿź ؾ ұ?
1_ α: 츮 ̾߱ؾ ϴ°?
ӳ α Ӽ̴ 1 ӱ ·ٴ ųİ?ӡ˷, ̴ ?
2_ ı, Ƹ: 迡 ũ ı ֻ
ڿ äڤں ھƸ Һϴ Ӹʾ 迡 ڰ ʻ μ Ӥڸ θ Ƹ 丮ڸӸũ Ŭ ͵ ũ٤ӽ ڰ Ƹ ձ÷ ӤӸ ӡ˷, ٸ 귣 ϱ?ڸ ı ƸӼ 踦 Ӥ1 ֤ӾƸ ġ йڵӶ ٸ й, ָ ϴ ȸ
3_ ۷ι ǰ, : ڱ⸸ ָ ġǰ
Ȱ ȣ Ӽ Ͱ Ұ潺 ͤӽ ̤Ư ¥ ΤӷŸ 귣尡 ̾Ӽ ΤӸǰ 귣 ȯӿ츮 ߸ ˰ ִ ⽺ õ缺ӳϻ, ٸ ڤӴ ʴ ϱ?ӿֿ ϳ
4_ ģ, ̽: ִ ̵ Ǵ
ϴ ̽Ϥӿϱ ϱѺ ûϱӺ ư Фӳ ü Ǥӵ ü Ӵ ǼӸ ̽ Ż Ŭ̳ åӰ̳Ĥӱ ÷ ̶?ǾƳ ǾƳ
5_ , : ˰, Ϳ ϴ 21 ο
ȴٴ ͤӱϸ ݵ ϴ ۤӽŷڷ Ŀٶ ¤ӱ ̹ 츮 ˰ ִ٤20 ̾ < Ÿӽ>< Ÿӽ> ¼ ڸ ־ӽſ ٿĤӱ ٴ ̷ ΰ
6_ : ̷
ù ° , ӵ ° , ȱ ǥ
7_ ü: 츮 ϴ°
, ΰ ӻ ű, , Ӱα üӱ
8_ T ˰: 1 DZ ʼ
ǰ ȭӼ ִ ڤӱ۷ι ȣ ִ ̹Ӱ դΰ ȰӼ Ǵ ġ
9_ Ӱ : ÷ ΰ?
ʰ , ˸ٹ٤ӻٸ ִ ӹ̷ ִ â, Ӱ ߰, Ʈ ũμƮӰ ɼ ĺ, غӿ ̱ ǥϴ IBMӹ, AT&T, ijƮ, Ÿӿʤӻο ڴ ?
10_ α ̷: ,
Ȯ Ӻȭ ϶ϸ п ӳ ġ ִ ڰӼ뵵 ݺ ̴٤ӵ÷ Űܶڱ ˷÷ ӿ ϶Ӵ ÷ ã Ű ٳ ƴ϶ 漺϶ڱ ϶ӱ迡 Ǹ ã ̰ ٴ ضӴ ִ Ӽ ڼͷ ϶ӵ ϶. Ӵ ĺ κΰ?Ӻ彺 ӱ ª ӿ̶ ȭӴ âΰ?
11_ , : ̵ 츮 ִ°?
̵ ο
/ ǥ ó /ּ / ãƺ