μ, ȯ, ä, , | ѱŹ(ѰBP)
ȭ ȸ , 1 ü
- ڱֵ 衱, ųθ Һ ȭ
- Һ
- ҾȰ ϴ ̷ ũ
2018, ѹα Һڵ ȭ 帧 ΰ? 2018 Һ Ʈ ȭ ٽ 1 Ѿ ȭǰ ִ 1 ü ȭ ȸ ̴. ѱȸ Һڵ 1 ü ִ. ̰ ܼ 2~3 1 Ѵٴ Ѿ κ ϻ ȦΡ ȣϰ ִٴ Ѵ. ̷ Ȧ DZ⡯ ֱ ΰ ٲ ִ. ģ ƴ϶, ġ̵ Ҵ̵ ɻ縦 ַ ѷ ΰ踦 Ѵ. öϰ ȭ ȸ ߱ϰ ִٰ ִ.
ѱȸ ȸ ŷڰ , ܿ ҽ , 鼭 ̷ Ժ ϰ, ڽ ϰ ϳ ǰ ִ. ̸ 1 ü ȭ ȸ ӵ ȴ. 縦 ѱȸ Һڵ Ȯ ô븦 ȥڼ Ρ ϴ θ νϰ ִ.
ȭ 1 Һ شȭ
ȸ Һ ȭ
YOLO ڽ Ϸ Ѵٴ ǹ̸ ݿѴ. ڱ⸸ ߱ϴ ⼺ ѱȸ ʾҴ ȸٴ ִ. ε Ⱓ YOLO ȿ ϰ ̾ ȴ. Һ о߿ Ư, ż Ǹ üǰ 1( 1, 1, 1) Ǵ ǰ, , ȭǰ, Һ о߿ ǰ ð ݺ̿(漺) ġ ɼ .
Ŀ º ü ż ɼ ſ . , üδ ǰ 㺸 Ǹ鼭, Һ ۰ 並 ź ÷(Influencer) ߽ ð ȫ ȴ. Һڵ پ о߿ Ʈ(fact) Ȯϰ, ڽ ϴ ųθ Ǵϰ Һϸ Һ ̴. Ʈ üũ Һڵ 屸 ̱ ڷ ٰŸ ؾ δ. ̷ ƶ Һڵ , ۿ ұ óؼ ̴.
ѱȸ ִ Ÿο ɡ ִ. ų ұ ϴ ƴ, ϴ и⸦ ϰ ־, ּ ε ϴٰ ϰ ־, ̰ ִ ϰ Ϸ ϰų ٲٷ ϴ ּȭѴ. ִ( ִ) ΰ踦 ȣϰ ִ. Һڵ ȥ ȣϰ ڼ ڽ Ļ õ , Ȳ ŸΡ ߰ ; ʴ´. ڽ ϴ ð Ȳ, ٸ ʰ ;ϴ 屸 ִ ̴.
4 ̷ γ ȭ ް ɱ. Һ ý Ӱұ. ̷ İ Һڵ ϰ ִ. Һڵ κ 4 ô뿡 ó , ̴ ڸ ⺻ҵ ڿ ̾ ִ. 2017 ѹα Ʈ塷 ѹα Һڵ 屸 , Һڵ ټ پ, Ű ־. 2018 Һڵ ü ڸ ̷ ȸ ̴.
1. ڱֵ : ,
ʳ ູٴ ູ ߿ϴ١ - 54.5%(2001) 61.9%(2017)
Һڵ ູ ã ȭ ǹ Ȯ ϰ ִ. ֱٿ YOLO(You Only Live Once) ǹ̰ ߱ϴ Ѿ Ȯϴ ǹ̰ ȮǾ ִ ϴ. [Ű: Ȯ, 浿, ]
2. ųθ : Ѵ
ǰ ( ı, ǰ) ȮѴ١ - 78.6%
۳ ȿ Ѿ ȸ ܡ ŷڵ ȭϰ ִ ϻ ó 캻. Һڵ ã ÿ Ρ Ǵϸ鼭 Һϰ ־. ̰ ϰ ߸ ִ δ. [Ű: , ȭǴ , ˻, ]
3. 1 Ѿ 1 ü: Ȧ, ,
ϸ, ġ ʴ ΰ ϰ ʹ١ - 76.3%
ȥڡ ִ ȸ ý ȭϰ ְ, ̰ ΰ迡 ġ ִ°. ٽɿ Ʈ Ѵ. [Ű: Ÿ ȭ, ȭǴ Ʈ , ʴ , ģ Ҹ, ߽ ΰ]
4. ȭ : ̰ ġ ȭ Һ
ġ ١ - 44.8%(2016) 70.1%(2017)
ֱ ǵ ܳ μ ̿ ϰ ִ. ġ ɰ ̷ ĻǴ Һ , ġ ǰ() Һڵ µ Ѵ. [Ű: , ġ , ġ ǰ µ, Һ]
5. ̷ ũ: ̷ ٲ ֽϱ?
4 ô뿡 ݺ ̴١ - 40.3%(ƴϴ), 37.6%()
Һڵ Ӹ 4 ô ̹ ϱ. Һڵ κ 4 ô뿡 ó ִ ̰, ̴ ڸ ⺻ҵ ڿ ̾ ־. [Ű: ̷ Ҿ, 4 ̹, ⺻ҵ, ̷ ȸ]
6. [Ưȹ] vs. : Ϻ ѱ ϱ?
츮 ö ȸ̴١ - 51.5%() vs. 18.5%()
Ϻ ѱ ȭ ϴ Ÿ غ. 簡 ̷ Ѵ. ʰ ɼ ɸ ̷ ȰϿ 캻. [Ű: ̷ , ȭ, ΰ , Ÿ ]
̸ ϴ , ϱ?
ġ ظ и ϴ , ҺȰ
2017 12 20. μ 2017 , ̳ 19 š ־. 19 Ŵ 5 9Ͽ ġ. õ ¿ ִ ̷ ٲ ġ ̾. ֱ Һڵ鿡 ġ Ǹ̳ Ǹ ǹ Ѿ ϻȰ ִٰ Ǵܵǰ ִ δ. ̾ƾ ڻ, ƿ ϻ, ̷ ִٴ Ŀ ִ ̴. ġ ٴ ᱹ, ڽ ġ и Ǵ Ѵ. 20 50 Һڸ ġ 翡 ̷ Ÿ ־. ġ ٴ ñ Ѵٴ ߿, ҺȰ ߿ ִ. ġ ִٴ ġǴ ѷٴ ̰, ̷ ġǴ ϻ ӿ ϰ Һϴ° ĥ ֱ ̴. Ϸʷ 2009 ̱ м ü м ȭ ڰ (Dr. Pepper) 귣带, ִ(̱) (Pepsi) 귣带 ȣѴٴ ̷ο ǥ ִ. . ġ ҺȰ ġ ٸ?
켱 и ̴ Ը ̿ ־. ǰǰ , ĺٴ ä иϰ ȣϰ ־. ݸ ڱ̰ ټ ҷ ǰ ȣ Ÿ. ų Ÿ ϰ ϴ Ϳ ʾҴ. Ÿ ̸ Ÿ ־. 巯 ־. ٸ Դ Ұ ʿ Ÿ, ߴ Ҵ. ϰ 巯 κ 귣忡 µ. ϴ Ƿ 귣忡 ̰, ̷ µ Ϲ ǰ Һൿ ״ Ȯεǰ ־. ǰ ϰ(ǰ ߽ 纸ٴ ̷̶ ִ.), 귣带 ߽ϰ, ո ϴ ϴ ݸ, ո Һ ϱ ߽̰ ̸ ﰢ ߱ϴ Ÿ ȣϰ ִ δ. Ȳ ̴ 귣忡 µ 巯. ˷ ǥ ŷѴٰų, ǰ ϴ ǥ ϴ Ÿ ̴.
2017 , Ÿ и ̰ ִ. ǰ Ĵ ϰ, (Һ ) 귣 귣 ϸ, ո ǰ ϴ Ϳ ϴ ϴ . ̿ ǰٴ , , ߽ϸ, 귣 ް, ü ſ شٴ . Һڵ ġ ѷ, ̷ ġ ȸ ü Һdz ȴ. Ư ϴ þ ִٴ ٴ ϻȰ ġ ΰ Һڵ ǹѴ. ̷ ƶ ܺ ( 귣 )ٴ (benefit), ϻȰ Һ ǹ(Һ ȸ ǹ, ѼҺ ǰ Һ) Һڵ ϰ δ.
Ưȹ vs. , ̾߱⡱
Ϻ ѱ ϱ?
Ư 2018 ѹα Ʈ塷 ũι 극 Ϻ ũι ѱ Ϻ Һڵ 縦 ?м [Ưȹ] vs. , ̾߱⡯ Ҵ. ùΰ (ù) 20 50, 1,000 2,000 ߴ. 뵵ÿ ư ̵ ̰ , Һ Ȱ ΰ ̵ ϻ мغҴ.
Ϻ ѱ Ȳ 20 ΰ ִٰ Ѵ. ̷ ѱ Ϻ ũ ̴ κ ꣭ȭ õ α . ̷ Ȳ ƴ϶, α Ϻ ϰ ȭϴ Ȳ̴. ̷ м Ѵٸ ü м Ž ǹ. ѱ α ̹ ̷̸, Һڵ 츮 20 ռ Ϻ 20 ־ ̴. α, ε , Ȳ. ѹα ̷ Ϻ ɾ ״ Ȱ ɱ?
츮 ȥ䡯 ȣϴ þ , ̴ 鿡Դ ̹ ϻ δ. 鿡 ˾ 귣带 ȣϴ ͵ ƴϾ, ϴ ϴ ͵ ƴϾ, Բ Դ Ϳ ״ . , 鿡 (Ÿ) ɡ ״ .
鿡 Ÿΰ 迡 屸 ǿ ڷ µ ߰ ִ. ȥ ϻ̶ 鿡 ־, ڽŵ ִ Ϻȸ ״ ȸ ʰ ־ ̴. 鿡 ξ ŸΡ ̰ ִ 翬 δ. Ÿ̳ ֺ ɰ, , ȸ 鿡 Ÿ ־.
α ϴ ̷ ϴ Ϻ ϱ ؼ α̳ ٴ ġ ȯ ̿ ȭ δ ξ ɼ δ. ̷ ٲٷ ؼ Ϻٴ ѱȸ ξ 屸 ֱ ̴. üڱⰡ ѱ ȭ ȸ ü ذ ְ, ڱⰡ Ϻ ȭ ִ ̴.
2018 ѹα Ʈ塷 縦 ư ִ Һڵ ̷ ϴ ߿ ִٴ Ѵ. 硯 ư Һڵ İ ϰ, ൿϴ Ѵ. ɸ ֵ, Һڵ ū 帧 б ؼ Һڵ Ȯϴ ݵ ʿϴ. 1 ġ ũι 극 126 Һ г Һڵ ɸ мϿ, Һڵ ū 帧 캸 2018 Ʈ带 2018 ѹα Ʈ塷 Ƴ´. ֺ , , Һڵ ϰ, ൿϴ° ñ ִٸ, 2018 ѹα Ʈ塷 ϰ, ϸ, 2018 ൿ غ ̴.
μ ߸ũι 극 ǥ̻
ѱȸ(KORA)ȸ. ѱб(KAIST) ڻ Ҵ. DZб Һа ӱ °, ڹε Ȱϰ ִ. SERI CEO Ʈ带 ϰ , 극ο Ⱓ å ߴ. ̴ ̼Ҹ , Ÿ ŭ ϴ. 鿡 , , ϴ .
ȯ ߸ũι 극 ̻
(Ʈ) ѰѴ. б ɸ ڻ Ҵ. ƺϽ(DBR) ĮϽƮ, MBC տ гη Ȱ߰, õб ҺھƵа ӱ ִ. å ߴ. ִϸ̼ (UP) Ҿƹ ijͶ (赵 ) DZ ϰ Ѵ. Ǹ, ڹ̸ ü 簡 Ȱ ϸ ٻڰ .
ä ߸ũι 극
б п ȭɸ ް б濡 , ڱ ʹ ׳ ѱ ɾҴ. GRE Ƶ ༮ δ ¿¿Ŵ ָ ֺ. ῡ YTN ϴ, ο Ÿ Ǽ Ѵ. 翡 ڽ Իϰ , İ ھƽ . TBN ä 2017 Ʈ ѹα ڳʸ Ѵ.
߸ũι 극
ҽ ȭ Ȱ ܱб ۿа ߾巨. ݵ ȭ ϰ , ŭ ȭ ĵ عϴ. Ϻ Ʈ б⡵ Ѵ. и £ , ̻ϰ Ƽ ϰ ͡ ϴ ִ. ŷ Ʈ Ƹī .
߸ũι 극 븮
߾Ӵб п Һڡɸ Ҵ. ܱ پ ̷° ִµ, ̰ ڲ (?) 뿪硯 ϰ ־ ظ ð . 罿 ū ԡ ϴ ʿ (ް, , ̻ ) ū ȵ ߸ ڵ ϴ õ . ų 뿪硯 ̹ ̱ ް ȹϴ ұ .
_ũι 극?
߸ũι 극 www.embrain.com
2016 ûģȭ ұ 2014 ģȭ濵 ȸ. 2012 GWP, ѹα ϱ 100 DZ ߴ. ִ 126 Һ г ϰ ִ ġ ȸ. 4,500 Ѵ Ʈ . پ Һ м ִ Һ ظ Ѵ. ִ ִ Ʈ(trendmonitor.co.kr) Ϲε 縦 ִ (ezsurvey.co.kr) ڵ ϰ ִ.
_ ö ȭ ȸ , 1 ü
Part 1. ڱֵ
: ,
1. ٴ
2. õ ȱ迡 ī带 ܰ
3. ٿ ð
4. ʴ´, ŻѴ
5. , ʹ
6. ȸ? ε
7. ؿܿ ŷ ˾
8. ȥ
Part 2. ųθ
: Ѵ
1. Ÿŭ ȴ
2. ǰ ʵؾ ȣ Ѵ
3. ̴ϡϰ ִ¡ ÷̽
4. Ż Ʈ, SPA
5.
Part 3. 1 Ѿ 1 ü
: Ȧ, ,
1. ߽ɿ ġ
2. ϴ ,
3. ƾ ϳ
4. ȥ
5. ¶ Ŀ´Ƽ, Ҹ Ŀ
6. ǰϰ ϴ ° ھ, SNS
7. ǿ ݷ, ȭ
part 4. ȭ
: ̰ ġ ȭ Һ
1. ġ ߿ ǰϴ
2. ٽ, ΰ
3. ݿ ü
4. ϰ ̾
5. , ſ
part 5. ̷ ũ
: ̷ ٲ ֽϱ?
1. ⺻ҵ
2. α 100
3. 鼼 ô밡 ູ Ƿ
4. ̼
5. ű η
6. 4 ô뿡 ʿ ڳ
Ưȹ. vs. , ̾߱
: Ϻ ѱ ϱ?
1. ٸ
2. 淡
簳